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The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmissio...

Designed as a companion volume to the acclaimed Object- Oriented Analysis, this book focuses on the middle part of the software lifecycle: the activitiy of design. It shows readers how to apply object-oriented design, and how to tailor and expand the method to suit specific organization and project needs. Readers will explore the major issues in OOD; the role of OOD in the systems lifecycle; how to use graphical notation; strategies for creating design; and hints for evaluating the efficiency of a design created with OOD. For software engineers and other users undertaking real-world systems development projects and designing overall software architecture for systems will find this reference approach to improving systems design indispensable. Product details Format Hardback | 1...

Black's Law Dictionary, Pocket Edition is the top-selling paperback law dictionary for good reason. With more than 19,000 definitions from the industry-standard Black's Law Dictionary 10th, it is an essential reference tool for legal terms in a compact format. The terms that matter most, with clear and concise definitions, are included, from the legal dictionary that judges and lawyers cite more than any other. Law students, journalists, lawyers, and anyone interested in knowing the precise meaning of legal terms find this a must-have. Product details Format Paperback | 890 pages Dimensions 122 ...

This book provides a comprehensive yet accessible guide to running randomized impact evaluations of social programs. Drawing on the experience of researchers at the Abdul Latif Jameel Poverty Action Lab, which has run hundreds of such evaluations in dozens of countries throughout the world, it offers practical insights on how to use this powerful technique, especially in resource-poor environments. This step-by-step guide explains why and when randomized evaluations are useful, in what situations they should be used, and how to prioritize different evaluation opportunities. It shows how to design and analyze studies that answer important questions while respecting the constraints of those working on and benefiting from the program being evaluated. The book gives concrete tips on issues such as improving the quality of a study despite tight budget constraints, and demonstrates how the results of randomized impact evaluations can inform policy. With its self-contained modules, this one-o...

This easy-to-use new edition of "Robbins and Cotran Review of Pathology" helps you effectively master the most important principles and facts in pathology. More than 1,100 questions - many new to this edition - reinforce the fundamentals of gross and microscopic pathology as well as the latest findings in molecular biology and genetics. Based on two of the best-selling, most authoritative pathology textbooks - "Robbins and Cotran Pathologic Basis of Disease, 8th Edition" and "Basic Pathology, 8th Edition" - "Robbins and Cotran Review of Pathology, 3rd Edition" is an ideal aid for coursework, self-assessment, and examinations, including the USMLE Step 1 examination in pathology. Product details Format Paperback | 464 pages ...

Expertly structured AQA GCSE 9-1 French Student Book designed to help learners use language independently and to the best of their ability, with fresh and engaging cultural content. A carefully designed programme of learning teaches the 'building blocks' of French grammar and vocabulary that give students the tools to manipulate language. Key concepts are taught in appropriate topics, revisited and recycled throughout the course to embed understanding and allow practice within different contexts. Content boosts motivation by encouraging students to "learn something new". The book includes topics that are popular with students and teachers, transactional language and real life-contexts; all with links to the French culture. Some overlap in level of demand with the Foundation tier book ensures all abilities can access content in both books, allowing you to gauge which tier is most suitable for each of your learners. 'Point de depart' units provide a smoot...

The Angel Tree by Lucinda Riley is a compelling mystery of family secrets and forgotten pasts from the author of The Seven Sisters. Thirty years have passed since Greta left Marchmont Hall, a grand and beautiful house nestled in the hills of rural Monmouthshire. But when she returns to the Hall for Christmas she has no recollection of her past association with it - the result of a tragic accident that has blanked out more than two decades of her life. Then, during a walk through the wintry landscape, she stumbles across a grave in the woods, and the weathered inscription on the headstone tells her that a little boy is buried here . . . The poignant discovery strikes a chord in Greta's mind and soon ignites a quest to rediscover her lost memories. She begins to piece together the fragments of not only her own story, but that of her daughter, Cheska, who was the tragic victim of circumstances beyond her control. And, most definitely, not the angel she appeared to be . . . *First publ...

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservati...

This comprehensive resource is written to cover the Cambridge IGCSE ICT syllabus (0417). Cambridge IGCSE (R) ICT Second edition provides a complete course for developing and practising the skills required for students of Cambridge IGCSE ICT. The coursebook contains detailed explanations of concepts, worked examples and exercises to consolidate knowledge. The accompanying CD-ROM contains the source files required to complete the practical tasks set in the chapters. This Revised edition incorporates changes made to the syllabus for examination from 2020. Answers to the coursebook questions are in the teacher's resource. Product details Format Mixed media product | 312 pages ...

The New Testament writers proclaimed their message passionately and persuasively. This volume explores how we can preach faithfully from those texts. The chapters cover the main texts and genres of the New Testament, and offer particular insights into the infancy narratives, parables, miracles, the Sermon on the Mount, ethics, future hope and judgment, archaeology and history, hermeneutics and the New Homiletic. Building on sound principles of interpretation, communication and application, this book supports the efforts of preachers and Bible teachers to proclaim the good news to listeners today. Contributors include: Charles Anderson, D. A. Carson, the late R. T. France, Justin Hardin, Mariam Kamell, I. Howard Marshall, Jason Maston, John Nolland, Peter Oakes, William Olhausen, Klyne Snodgrass, Helge Stadelmann, Christoph Stenschke, Stephen Travis, Paul Weston and Stephen Wright. Product details ...

Dieser Buchtitel ist Teil des Digitalisierungsprojekts Springer Book Archives mit Publikationen, die seit den Anfängen des Verlags von 1842 erschienen sind. Der Verlag stellt mit diesem Archiv Quellen für die historische wie auch die disziplingeschichtliche Forschung zur Verfügung, die jeweils im historischen Kontext betrachtet werden müssen. Dieser Titel erschien in der Zeit vor 1945 und wird daher in seiner zeittypischen politisch-ideologischen Ausrichtung vom Verlag nicht beworben. Product details Format Paperback | 79 pages Dimensions 156 x 234 ...

Do You Struggle With Anxiety, Depression, Anger, Panic, and Worry But You Don't Want to Turn to Dangerous Medications? Cognitive Behavioral Therapy is a proven form of psychotherapy recommended by psychiatrists as a first-line of treatment. It's used to manage depression, anxiety, worry, and other common mental health issues.Cognitive Behavioral Therapy delivers this powerful tool for regaining control of your mind, and your emotions, by teaching the most essential parts of cognitive behavioral therapy and applying them to your life. Written by licensed psychologist and bestselling author Seth Gillihan, Cognitive Behavioral Therapy Made Simple replaces workbook pages and technical language with quick and highly accessible cognitive behavioral therapy strategies that can be used on an as-needed basis. Presented in language that you can understand, Cognitive Behavioral Therapy will help you: Types of Problems CBT Can Solve, and How to Solve Them! Full Access to the CBT Method, I...

One of O, The Oprah Magazine's Ten Best Books of the Year The New York Times bestselling collection of essays from beloved poet, Mary Oliver. "There's hardly a page in my copy of Upstream that isn't folded down or underlined and scribbled on, so charged is Oliver's language . . ." -Maureen Corrigan, NPR's Fresh Air "Uniting essays from Oliver's previous books and elsewhere, this gem of a collection offers a compelling synthesis of the poet's thoughts on the natural, spiritual and artistic worlds . . ." -The New York Times "In the beginning I was so young and such a stranger to myself I hardly existed. I had to go out into the world and see it and hear it and react to it, before I knew at all who I was, what I was, what I wanted to be." So begins Upstream, a collection of essays in which revered poet Mary Oliver reflects on her willingness, as a young child and as an adult, to lose herself within the beauty and mysteries of...

In To Be a Gay Man, Will Young speaks out about gay shame, revealing the impact it had on his own life, how he learned to deal with it, and how he can now truthfully say he is gay and happy. We know Will as a multi-platinum recording artist, Olivier-nominee, and the first winner of the Idol franchise. But his story began long before his first audition. Looking back on a world where growing up being called gay was the ultimate insult and coming out after a lifetime of hiding his sexuality, Will explores the long-lasting impact repressing his true self has had. As Will's own story demonstrates, internalised shame in childhood increases the risk of developing low self-worth, and even self-disgust, leading to destructive behaviours in adult life. Will revisits the darkest extremes he has been to, sharing his vulnerabilities, his regrets, tracing his own navigation through it all and showing the way for others who might have felt alone in the same experience. Here you will find a friend...

This reference answers the most important questions that form the foundation of Microbiology within 6 laminated pages. Carry this core material in a handy format to use beyond the course and into higher level and career courses, then even further into your working life as a refresher. With many diagrams in a small package, you will not need to crack the textbook to review. Suggested uses: o Students - especially relevant for those majoring in science or a health care related field o Quick Reference - instead of digging into the textbook to find a core answer you need while studying, use the guide to reinforce quickly and repeatedly o Memory - refreshing your memory repeatedly is a foundation of studying, have the core answers handy so you can focus on understanding the concepts o Test Prep - no student should be cramming, but if you are, there is no better tool for that final review Product details ...

NEW YORK TIMES BESTSELLER - The third book in Diana Gabaldon's acclaimed Outlander saga, the basis for the Starz original series. Don't miss the new Outlander novel, Go Tell the Bees That I Am Gone, available November 23! "Triumphant . . . Her use of historical detail and a truly adult love story confirm Gabaldon as a superior writer."--Publishers Weekly In this rich, vibrant tale, Diana Gabaldon continues the story of Claire Randall and Jamie Fraser that began with the now-classic novel Outlander and continued in Dragonfly in Amber. Sweeping us from the battlefields of eighteenth-century Scotland to the West Indies, Diana Gabaldon weaves magic once again in an exhilarating and utterly unforgettable novel. He was dead. However, his nose throbbed painfully, which he thought odd in the circumstances. Jamie Fraser is, alas, not dead--but he is in hell. Waking among the fallen on Culloden Field, he is concerned neither for his men nor his wounds but for his wife and thei...

<La paleta perfecta es una guía de inspiración que analiza la relación entre el color y las emociones. Se estructura en torno a 15 atmósferas distintas, ilustradas mediante más de 150 bellísimas fotografías e ilustraciones fragmentadas en múltiples paletas de colores. El libro contiene más de 900 combinaciones de colores distintas que incluyen valores RGB y CMYK, creadas a partir de los contenidos de cada capítulo, de manera que el lector puede jugar con múltiples tonalidades de una misma atmósfera. <La paleta perfecta es una herramienta de trabajo muy práctica para artistas y diseñadores del mundo de la moda, la gráfica, el interiorismo o la industria textil. Product details Format Paperback | 302 pages ...

Don't fear the transition to ICD-10. Understand it. Medical Coding: Understanding ICD-10-CM and ICD-10-PCS is a comprehensive walkthrough of the new ICD-10-CM and ICD-10-PCS coding systems for coders in every part of healthcare. It covers the fundamentals of medical coding, billing, and documentation, essential to understanding the importance of code selection. In-depth chapters on body systems, signs and symptoms, injuries, and health status provide the full picture of diagnosis coding, preparing coders for ICD-10's new guidelines, terminology, and sequencing. Chapters on the brand-new format of ICD-10-PCS have you covered for the evolution in hospital coding. Looking for even more practice? Don't miss the Medical Coding Workbook for Physician Practices and Facilities: ICD-10 Edition (Newby). It spotlights the basics of ICD-10 coding and provides many opportunities for practice and mastery. Product details ...

A classic grimoire, or source-work of magic.Le Véritable Magie Noire, or the book of True Black Magic, is an influential early printed grimoire, containing many interesting features. It is one of many variants of The Key of Solomon (Clavicula Salomonis), but printed as a chapbook, or example of Bibliothèque bleue. As such it was small, cheap, and easy to hide or carry as an amulet. All these were important factors that lead to its popularity and worldwide distribution.For those familiar with the edition of the Key of Solomon edited by the influential occultist S. L. Mathers, much of the content looks familiar. But it has some unique features that draw our attention. In particular, it preserves some older elements not included in the Mathers edition, including spells for love, and hindering romantic rivals.This new critical edition includes a new English translation, and complete French text. Product details ...